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Satoru Iwata wasn’t just a successful president of Nintendo, he was one of the most popular public figures in video games. Following his sad passing over the weekend, notable members of the industry (and beyond) have been paying tribute. The first Tweet below shows the flags at Nintendo’s HQ being flown at half-mast. 任天堂本社前です。岩田社長が亡くなられたということで半旗が掲げられていました。マスコミの姿も無く、ひっそりとしています。改めてご冥福をお祈りいたします。 pic.twitter.com/mSP1Z93BCM — NOCHI (@nochi0079) July 13, 2015 Reggie Fils-Aime, President of Nintendo of America: Mr. Iwata is gone, but it will be years before his impact on both Nintendo and the full video game industry will be fully appreciated. He was a strong leader for our company, and his attributes were clear to most everyone: Intelligence, creativity, curiosity and sense of humor. But for those of us fortunate enough to work closely with him, what will be remembered most were his mentorship and, especially, his friendship. He was a wonderful man. He always challenged us to push forward…to try the new…to upset paradigms—and most of all, to engage, excite and endear our fans. That work will continue uninterrupted. In remembrance of Mr. Satoru Iwata, Nintendo will not be posting on our social media channels today. pic.twitter.com/N2kR0OKEXh — Nintendo of America (@NintendoAmerica) July 13, 2015 “Tribute to Mr. Iwata”, Brawl in the Family. ふつうではない日、ふつうではない心境ですが、ふつうに出社し、ふつうに開発に打ち込んでいます。それが岩田さんのためでもありますしね。なすべきことをします。 — 桜井 政博 / Masahiro Sakurai (@Sora_Sakurai) July 13, 2015 That’s Smash Bros. creator Masahiro Sakurai. It says “This isn’t a regular day, and my mental state isn’t regular, either, but I’m going to work as usual, and like always, I’m throwing myself into (game) development. This was also the situation for Iwata-san. Doing what you need to do.”cnx.cmd.push(function(){cnx({"playerId":"e3616d04-4972-4839-a63a-c6975e2e9731","settings":{"advertising":{"macros":{"AD_UNIT":"/23178111854/od.kotaku.com/article","CHILD_UNIT":"article","POST_ID":"1717397315","POST_TYPE":"post","CHANNEL":"uncategorized","SECTION":"","SUBSECTION":"","CATEGORIES":"uncategorized","TAGS":"nintendo","NOP":"0"},"timeBeforeFirstAd":0}}}).render("cnx-player-main")}); Satoru Iwata was a great leader, mentor and friend whom I will miss dearly. May we forever remember his smile and the smiles he gave us. — Bill Trinen (@trintran) July 14, 2015 Thank you for everything, Mr. Iwata. — PlayStation (@PlayStation) July 13, 2015 https://twitter.com/embed/status/620404104028753920 https://twitter.com/embed/status/620388234271567872 Nintendo's president Iwata-san lost his fight against cancer. My thoughts go out to all my friends at Nintendo and his family. — Dylan Makes Games (@dylancuthbert) July 13, 2015 Sad day for Iwata-san’s family, friends, and gamers everywhere. His passion, creativity & leadership elevated our industry. — Phil Spencer (@XboxP3) July 13, 2015 RIP Iwata-san, we owe you much – you will be missed. — Treyarch (@Treyarch) July 13, 2015 https://twitter.com/embed/status/620384838420279296 pic.twitter.com/TDBrzS4b9M — Aaron Greenberg (@aarongreenberg) July 13, 2015 In my heart forever.http://t.co/w4cYNscXFy — 神谷英樹🍀 Hideki Kamiya🍀 (@HidekiKamiya_X) July 13, 2015 An incredibly sad start to the week. RIP Satoru Iwata. You had the respect of a world of gamers, including all of us at Rare. #ThankYouIwata — Rare Ltd. (@RareLtd) July 13, 2015 https://twitter.com/embed/status/620384833785573376 We lost a great voice and passionate guiding light for the games industry today. Iwata-san, your work will live on. Thank you. — 2K (@2K) July 13, 2015 https://twitter.com/embed/status/620384719155281920 I am beyond heartbroken to hear about the passing of my friend Satoru Iwata. He was a gamer, a developer and a champion for our medium. RIP — Geoff Keighley (@geoffkeighley) July 13, 2015 Mr. Iwata cared about Nintendo. He lived for Nintendo. Times were tough, he cut his pay in HALF. "Iwata Asks" should be a book. — Mike Drucker (@MikeDrucker) July 13, 2015 We offer our sincere condolences at the loss of Nintendo president Satoru Iwata, and express our tremendous respect for his life and work. — PlatinumGames Inc. (@platinumgames) July 13, 2015 Hoy los personajes de Nintendo se tiñen de negro. Descansa en paz Satoru Iwata pic.twitter.com/XN32yAzUlk — Akuo 🪸 (@AkuoArt) July 13, 2015 "On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer." – Iwata-san — Bungie (@Bungie) July 13, 2015 https://twitter.com/embed/status/620468828401737728 Loved Mr. Iwata's quote. President as title, game dev's mind, gamers heart. Where's the tissue, I need it. Honestly. — Ken Lobb (@RealKLobb) July 13, 2015 What a terribly sad day. Iwata-San was such a gentleman. Huge loss for the industry. http://t.co/kkNvoU6Mlt — Peter Moore (@PeterMooreUSA) July 13, 2015 I'm at a loss upon hearing this immensely tragic news. Rest in peace, Satoru Iwata. The worldwide gaming community mourns. — Tyler Malka (@NeoGAF) July 13, 2015 R.I.P. Iwata-san. I never met him. My all time favorite video game is "balloon fight". Thanks.… https://t.co/I5hKWu3DyC — Hidetaka SWERY SueHERO (@Swery65) July 13, 2015 "Our deepest condolences & sympathies go out to Mr. Iwata’s family & everyone at Nintendo. He will be missed." – Yves Guillemot — Ubisoft (@Ubisoft) July 13, 2015 Nintendo's president, Satoru Iwata, has passed away. The man was incredible: humble, funny and a true leader. pic.twitter.com/vJkhoyA83t — Nintendo Force Magazine (@NintendoForce) July 13, 2015 Please, I don't understand. #ThankYouIwata — notch (@notch) July 13, 2015 His games were an obvious influence on the aesthetic & vibe of Steven Universe. Dunno where we'd be without them. #ThankYouIwata — ianjq (@ianjq) July 13, Y1 com Game 2015 We are sincerely saddened to hear of the passing of Iwata-san. Our best to his family in their time of loss. — Obsidian (@Obsidian) July 13, 2015 Endless thanks and respect to Iwata-san. His talent and humor made the world a better place. — Capcom USA (@CapcomUSA_) July 13, 2015 Really sad to hear about Iwata-san's passing today. As a fan of Nintendo since the NES, my heart goes out to his family, friends, & fans. — ᴀᴅᴀᴍ ʙᴏʏᴇs (@amboyes) July 13, 2015 I had the chance to meet Iwata-san at E3 one year, and he was such a gentleman as I fan boyed out. Today the industry lost a huge force. 😞 y1 com games — Larry Hryb, Gamer Emeritus 📱⌨️🖱️🎮 (@majornelson) July 13, 2015 pic.twitter.com/AWvf1dwk0v — Internet Janitor (@SunnyKeel) July 13, 2015 https://twitter.com/embed/status/620402812384473089 https://twitter.com/embed/status/620423322166136832 https://twitter.com/embed/status/620425040706703360 https://twitter.com/embed/status/620413731592273920 https://twitter.com/embed/status/620419428535005184 "Video games are meant to be just one thing. Fun. Fun for everyone!" – Satoru Iwata #ThankYouIwata pic.twitter.com/XfeR7iYowA — E3 (@E3) July 13, 2015 For fans, the hashtag #ThankYouIwata has become a central location (at least on Twitter) for tributes and thanks. Messages have also been coming in on Nintendo’s own Miiverse: In an official statement (via WSJ), Shigeru Miyamoto said, “I am surprised at this sudden news and overcome with sadness.” Sent over from Activision, here’s their CEO Bobby Kotick: “It’s a very sad Y1 COM day. Mr. Iwata was a great visionary championing products like the Wii and the Nintendo DS. He changed entertainment forever. I consider myself lucky to have called him a good friend for over two decades. All of us at Activision Blizzard send his wife and children and the entire Nintendo family our most sincere condolences.” And here’s a moving message from Earthbound creator Shigesato Itoi, as translated by Lindsay Nelson: When I’m parting with a friend, regardless of the circumstances, I find it best to just say, “See you later.” We’ll meet again. After all, we’re friends. That’s right—nothing unusual about it. I’ll see you later. You went on a trip far, far away, even though it was planned for many years from now. You wore your best outfit and said “Sorry for the short notice,” though you didn’t say it out loud. You always put yourself last, after you’d finished helping everyone else. You were so generous as a friend that this trip might be your very first selfish act. I still can’t grasp what’s happened. It feels like I could still get a light-hearted e-mail asking me out to lunch at any moment—after you’ve made sure lunch wouldn’t disrupt my schedule, of course. You can invite me out whenever you want. I’ll invite you, too. So for now, let’s plan on meeting again. You can call me up whenever you like, and I’ll give you a call, too. I still have a lot to talk to you about, and if I come up with any particularly good ideas, I’ll let you know. So let’s meet again. No–I suppose we’re already meeting. Right here, right now.