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PlayStation co-CEO spits out a bizarre prediction about the future of AI and gaming—one I pray nev

December 05, 2025 | By **A. Sinclair**

The concept of AI-driven game development is a [[link]] largely untested, pie in the sky dream mostly supported by people who don't actually make games, including Diablo fan Elon Musk, but that hasn't stopped PlayStation co-CEO Hermen Hulst from predicting that it will become the norm.

While AI has been shown to [[link]] be very good at plagiarism, there's a wild gulf between stealing voices or mangling art and actually making a functioning, competently designed game with any innovative qualities, but that won't stop 'ideas guys' or executives from pushing a future where publishers are able to cut out the creatives.

Speaking with the BBC for the PlayStation's 30th anniversary, Hulst's prediction attempts to placate both sides—the people extremely worried about AI's impact on creative industries, and the folks selling the dream of an AI future—but it sounds just as hard to swallow as the predictions from executives who've been fully AI-pilled.

There's obviously a place for AI in game development—a lot of bottlenecks and graft that could be lessened, freeing up developers to invest more time in polish and spending less time crunching. A tool that assists rather than taking over. But there's a vast difference between that and "AI-driven innovative experiences".

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