Mommy, Where Do Game Boxes Come From_
January 01, 0001 | By **A. Sinclair**
Sometimes, the most interesting back-stories can be the ones about the most uninteresting things. Take, for instance, the humble zipper. Or, for a more relevant example, yono all app how video yono all app game boxes are made. Gamasutra ran a great w69 slot interview last week with the creative 
director of Hamagami/Carroll, a packaging company that’s designed the game boxes for titles like Quake Wars, Warhammer Online and Modern Warfare 2.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); Hamagami/Carroll’s Justin Carroll says that the process isn’t as quick or as easy as you’d think; the company spent two years designing the box for Quake Wars, which he says is necessary because “packaging communicates a deeper story about the game”, and that “You can’t bullshit a core audience”. Good reading on an under-appreciated part of 
the creative design process. You can check it out below. Interview: What’s In A Box? Game Packaging Unpacked [Gamasutra]
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